https://www.tiffanyvfreeman.com/home daily 1.0 2025-12-17 https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1627019283579-3NI0D0H2FFY5OFDM6H6E/__HEADER-04.png Home https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1627019252316-KTHUOLUQXDBSF610J5CU/__HEADER-05.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1627020451646-TOL75OWB8001PWBN3BCT/COLD+SHOULDER+TEES_0801-01.jpg Home https://www.tiffanyvfreeman.com/about daily 0.75 2025-12-17 https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1607009604191-BBIKHDUM5O6WYHAH8SFA/IMG_2130.jpeg About - Hello! I’m Tiffany Let me tell you about my design journey I’ve always had a passion for art and design and I've been working in the fashion industry for 19 years. While working in the fashion industry I held positions as a Senior Designer, CAD artist and Technical Designer. The skills I’ve gained over the years by working in the fashion industry such as creating designs in Illustrator, Photoshop, creating trend/mood boards, tech packs, following license guidelines from their style/branding guide, creating full repeat prints and graphics. With my knowledge in design it was easy to transition into creating high fidelity UI designs. What I find appealing about UX design? The tech aspect of course! Being able to design in an industry that deals with tech and still be creative is a plus, which is one of the reasons why I wanted to study UX design. Even though I'm familiar with visual design based on my creative background, I wanted to learn UX and be more familiar with the analytical side. While attending Design Lab it was interesting to learn about task/user flows, empathy, persona’s and testing as well as the visual side. What I find appealing about fashion design? There is inspiration all around and your mind never stops creating. It’s fun to create new trends and play around with graphics, prints and fabrics. I love to go through the journey of creating a product from start to finish and being able to walk through a store and see a design I’ve created. It’s a very rewarding feeling. https://www.tiffanyvfreeman.com/contact daily 0.75 2020-12-12 https://www.tiffanyvfreeman.com/fashiondesign daily 0.75 2024-02-05 https://www.tiffanyvfreeman.com/fashiondesign/apparel monthly 0.5 2021-07-23 https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/9f481cee-f103-424f-8a66-7e5e9aa2adb9/TIGHT-FIT_LONG-SLV-AND-PANT-SET_HOLIDAY.jpg Fashion Design - Apparel https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/8be80b68-a9ca-4091-9406-7a6b3de509f0/BIG-FACE-ONESIE.jpg Fashion Design - Apparel https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608002500316-Z5YU0CKJPA2HDB1IOI4P/2PK_LOUNGE_PANTS_AD-01.jpg Fashion Design - Apparel https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608002500926-S3RBEQ63A37WH62RSXM6/2PK_LOUNGE_PANTS_AD-02.jpg Fashion Design - Apparel https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608002503004-NEK2P2BNK7ZQQI54JKIR/FASHION_HOLLOWEEN+2-01.jpg Fashion Design - 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Footwear https://www.tiffanyvfreeman.com/ux-design daily 0.75 2021-07-23 https://www.tiffanyvfreeman.com/ux-design/mirror monthly 0.5 2021-07-14 https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608334949574-4CJ8CO4BTFO8UP2CUEV6/mirror-05.png UX Design - Mirror: Responsive e-commerce website - Mirror Product: Responsive e-commerce website Duration: 4 Weeks Role: UX/UI Designer Tools used: Figma, Illustrator, Optimal Workshop, Whimsical Note: Mirror is a project done through Design Lab UX Academy https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626700594486-AESYMFV6LEJKXHDL4AW6/PROCESS.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608335941625-2ZJN3Y650TIZEGIAKVP5/STORES.jpg UX Design - Mirror: Responsive e-commerce website - Research Goals By doing research I learned ways to be different from other competitors, by doing research on 3 direct competitors such as Old Navy, H&M and Forever 21. I also did secondary research on 2 competitors which included Zara and Uniqlo. What websites have to offer? What I’ve notice about most e-commerce sites some are similar and offer the following Pop-ups that have discounts Shipping or in store pick up Offers options to pay with installments such as quickpay or afterpay While viewing a product on the product page websites also show below other items a user may be interested in. To further my research these are the points I targeted. Finding out why customers prefer to shop online. Research what makes it easy to navigate through e-commerce. Finding out what are customers likes and dislikes about e-commerce. Finding a solution to make e-commerce an overall good experiencing. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608336126587-0VWJVQCNW968D4ENO4C5/INTERVIEWS.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608336297583-ALBO4A3RFVZ6VPLJFVO7/PARSONA.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608336330527-TLNQJ7XLKQGEI4ENUTL1/EMPATHY+MAP.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1627055770442-RIFFCLZYY49LJKEVRNOK/TASK+FLOW2.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1627055799456-9SSJ421J0ZR9DF4KPXGD/USER+FLOW2.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337334480-30PPMUJ2VP9UCMEJI6BN/CARD+LABELS.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337352165-HM6KVVTBY3L1BAXDMNC8/CATEGORIES+1.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337371544-L3LYT9YTA1IZL8EIFRN8/CATEGORIES+2.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337661251-RE42AZCF2WGSHV0NSNQV/SITE+MAP.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337795387-QSDDX6R5DOS5XBU7HOME/MOOD+BOARD.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337838011-3KYZRW86J0W8F1PZVL57/Style+Tile.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337886017-ZW2FBK3NII3HESGVJEJ6/UI+KIT.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337972950-KXJRW0UH1Z92D7NOIVFU/DRAWN.jpg UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608337995880-4DL8KQRZO51KLLTO2G94/WIREFRAMES.png UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608338246828-HWTRNZTP0FO1RPOV5Y1K/Responsive.png UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608338546178-LE8OJ1UTIC0EKP90OXOX/HIGH+FIDELITY+WOMEN.png UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608338435157-VN27VYIA9GZ2CXUCI4VL/HIGH+FIDELITY+MEN.png UX Design - Mirror: Responsive e-commerce website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1608338622815-Z0174LC3TP8NNI4S97TF/AFFINITY+MAP.jpg UX Design - Mirror: Responsive e-commerce website https://www.tiffanyvfreeman.com/ux-design/pawsupsociety monthly 0.5 2021-07-20 https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626381984557-MOIIQIKBNYGKND0LEYR9/__MASTER+CASE+STUDY+2-01.png UX Design - Paws up Society: Responsive animal adoption website - Paws up Society Product: Responsive animal adoption website Duration: 4 Weeks Role: UX/UI Designer Tools used: Figma, Illustrator, Photoshop, Whimsical Note: Paws up Society is a project done through Design Lab UX Academy https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626733820931-R24C8NYLTUP793NLHKD2/process.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626569348153-OO8Y6KBUDGA3INLMR8KO/direct+competitors.png UX Design - Paws up Society: Responsive animal adoption website - Research Goals I did research on 3 direct competitors such as ASPCA, Petfinder and The Humane Society. I also did secondary research on 2 competitors which included Best Friends and Animal Care Centers of NYC. By doing research I learned how to be different from other competitors. I also created provisional personas for each competitors. What other animal shelter websites have to offer? What I’ve notice about animal adoption websites and what they have to offer are the following CTA donation buttons are prominent. Offers information about volunteer. Has event calendars. Search bar is prominent. Browse pets through filters. Information about each pet. To further my research these are the points I targeted. How to be different from other competitors such as ASPCA & Petfinder. What is missing from other competitors to fill in the gap. What is the most important information customers look for on an adoption site. How to make it easy to navigate. What are customers likes and dislikes about an adoption site. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626730975220-4NXQWQ67Q4B7UV1GPGER/Week+15-18_Capstone+1_Case+Study_V1-05.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626699346547-N6YXGSDSXAYWK43TTHRY/remote+user+observation.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626576113332-OOBPV3ADZ1ER971C9HZI/P1-1.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626576838660-Z6VOOPFYWKIKGOR8RLD8/P2-1.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626576943008-HDW1EXWCHTMCP09YZ75V/P3-1.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626576151430-9GAR9LT9UTYY7UQBRSQZ/P1-2.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626576917337-Z1F6668WY7UA09QHPADM/P2-2.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626576971940-AC2GRPO5L88I1V5OZV20/P3-2.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626546862300-GDRJCU3JD7XWFASBWMIN/Persona.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626544322599-RWUEP6308PIY7V5YWPR0/empathy+map.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626549444045-8V4S6ZV5Y1Y6960985AH/site+map.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626547573527-07PAWTFVM7UEPGLKEC9A/task+flow.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626630291748-MBROTZBHYJIDFZ2EIEJ7/low+wireframes.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626660564136-CCE105NUFUD6YMYK0T18/Wireframes.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626745654303-DQEKU0X2AQMEII3505JR/Logo.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626651730842-AC8KAE45UP46Q3UIB6CP/mood+board.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626651952108-8DFG23T3Y3WBKYO4ATYX/BRAND+STYLE+TILE.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626652063141-R3FRFMMEKEVMFKB7N1OM/UI+KIT.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626663947532-3KCJ078D371PRRJ6XO94/responsive+design.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626656831098-TIA9KWNHL7CP4K0QGLER/test+results.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626715855955-U08Q6MQOZ1SROV5KR2L5/Hi-Fi.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626657579187-RT74J6M35QYPBHZM510R/AFFINITY+MAP.png UX Design - Paws up Society: Responsive animal adoption website https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626715258400-GUYE4COPB8G16135VO49/before.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3f9d4a5bc066edfb9074a/1626715273128-PWLE1T4C0AURJ2465UTG/after.png UX Design - Paws up Society: Responsive animal adoption website - Make it stand out Whatever it is, the way you tell your story online can make all the difference.